YourwaY
Fatigue-free travel at your fingertips.
A Travel App Design Story
Duration 4 Weeks
Scope Individual Project
Role User Experience Designer
Tools
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Overview
Post pandemic, candid conversations revealed that people were experiencing new kinds of stress related to travel. Empathetic user research combined with design brainstorming led to the creation of 'Yourway' a mobile app puts curated, budget based trip bundles at the fingertip of the users.
Problem
Right now, travel plans have to be made over different platforms and there is no one place that offers customised itineraries based on the traveler's preferred budget.
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Solution
A product that could ease the anxiety of travel planning and expenditure, by offering travel plans based on the users' needs will greatly alleviate decision fatigue and make traveling pleasurable.
Design Process
Getting to know my users through qualitative and quantitative analysis and Persona creation
User Insight, Problem Statement, Empathy Map and User Journey
Paper sketching, Wireframing and Prototyping backed by Usability Testing
Incorporating user feedback at each stage followed by Style and UI Design
In order to gain quantitative and qualitative insights, User Interviews and User Surveys were conducted. Interested users were interviewed via Zoom. The main objectives were to understand,
Perception of users towards, especially after the Pandemic
Their major concerns/priorities when they think about planning a trip?
How have they been planning travel so far and which apps / websites have they been relying on? Pros and Cons of those.
User Research
“I need to know the average cost of all the activities, bookings, food, commute etc. in one place. Extremely important to not exceed budget, but also enjoy thoroughly.” - Sweta, 21
Surveys
21 responses
Interviews
Ages 20 to 40
67% people feared risks due to COVID
52% were concerned about the inflated costs
30% were hassled by travel planning
“It is important to not overspend and wish to have a resource through which I could track inflation and all the bookings (flight, hotel, local transport) in the same place. Additionally would like it if my time spent on these things is also trackable.”
- Abhi, 33
Q : What are some factors that are holding you back while making travel plans?
Let's meet..
Mayu Moha
"I would love to go on as many journeys and make as many memories as possible, in this is lifetime!
Just too tired of planning everything".
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About
Mayu is a hardworking and compassionate guy with a taste for the finer things in life. He works as a System Analyst and keeps himself recharged through travel and adventure. As much as he is tech savvy, Mayu likes to go off the grid and get as much screen-free time as possible, soaking in the sights, smells, sounds and scenes around him. Being faced with too many choices often cause him stress.
Goals
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Interesting itineraries based on his budget and interests
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Quality time with his partner
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Explore new places and cultures
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One stop shop for all travel needs
Challenges
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Being overwhelmed by the need to use multiple apps/websites for travel planning
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Decision fatigue
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Overshooting budgets and dipping into his savings especially after a slow year
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28 years
Bachelor's Degree, Information Technology
System Analyst
San Bruno, CA
In a relationship
Internet
Softwares
Mobile Apps
Social Media